Social Media & Digital Marketing Coordinator - Full Time/Non-Exempt (Hourly)
Social Media & Digital Marketing Coordinator
Erie County Agricultural Society, producers of the Erie County Fair
Classification: Non-Exempt (Hourly)
Location: On-site at the Fairgrounds Main Office at 5600 McKinley Parkway, Hamburg, NY 14075
Hours: Full time; Typical shift is Monday through Friday from 8:00am-4:30pm or 8:30am-5:00pm; Must be able and willing to flex your shift to work evenings and weekends for special events, including all twelve days of the Erie County Fair each August as scheduled.
Reports to: Chief Marketing Officer; will collaborate with in-house Creative & Digital Marketing Specialist and Sponsorship & Special Events Specialist
The Role: The Erie County Agricultural Society’s (ECAS) marketing team is growing! We are seeking a full-time Coordinator to join our team to support social media and digital marketing efforts. This individual will join a creative, fast-paced environment marketing some of the area’s largest events, including the Erie County Fair and Fairgrounds Festival of Lights, along with agricultural shows like the Harvest Beef Classic, WNY Equifest, Empire State Beef Classic, and the WNY Preview Classic.
The Organization: The Erie County Agricultural Society is a private not-for-profit membership corporation, which annually produces the Erie County Fair. The Society is the oldest civic organization in Western New York, established in 1819.
Mission Statement: The basic purpose of the Erie County Agricultural Society, producers of the Erie County Fair, is to preserve and enhance, by educational endeavors, the agricultural and historical legacy of New York State.
Essential Duties and Responsibilities
Social Media Strategy & Execution
• Develop social media strategy to reach the organization’s target audiences.
• Maintain a content calendar.
• Create all aspects of content including caption writing, creative and video filming and editing.
• Monitor effective benchmarks for measuring the impact of social media content. Analyze, review, and report on content effectiveness to maximize results.
• Develop and execute new strategies for growing existing social communities.
• Monitor, listen and respond to social media questions and comments.
• Develop and expand community and/or influencer outreach efforts.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Monitor trends in social media tools, applications, channels, design and strategy.
Marketing, Media & Graphics Support
At times, this individual will provide administrative support to the team, including but not limited to:
• Provide design support (web, advertising, collateral, etc.)
• Develop digital marketing, social media and earned media reports
• Curate photo and video files
• Provide special events support
• Manage website updates and reporting
• Provide email marketing design and management
• Support sponsorship development initiatives
Qualifications and Requirements
• Displays in-depth knowledge and understanding of social media platforms, their respective users and how each platform can be deployed in different scenarios.
• Demonstrates winning social customer service techniques such as empathy, patience, advocacy and conflict resolution.
• Displays ability to effectively communicate information and ideas in written and visual formats, including video.
• Possesses strong oral and written communication skills.
• Demonstrates strong graphic design skills.
• Practices excellent time management and organization and is comfortable working on multiple deadlines and events at once.
• Is creative, visionary and enjoys trying new things.
• Has an eagerness to learn new systems, including Google Analytics, media monitoring (Meltwater), CMS (website) and email management tools.
Education and Experience
An Associate’s or Bachelor’s degree in marketing, communications, English, or business is preferred, but not required. Alternatively, a certification from a design or marketing technical or trade school combined with work experience will suffice on an individual case-by-case basis. A background in agriculture is not required, but certainly welcomed.
Technical Skills
This individual must possess functional knowledge and experience in the Adobe Creative Suite (CC) and social media management platforms. Ideally, candidates should also have practical knowledge and experience using Microsoft Office applications, Google Analytics, content management systems (CMS), video tools and email marketing platforms.
Salary Range
$19-$21 per hour
To Apply
Please send work samples and your resume to Alison Bukowski abukowski@ecfair.org.
Agriculture & Livestock Department Team Member - Full Time/Non-Exempt (Hourly)
Agriculture & Livestock Department Team Member
Erie County Agricultural Society, producers of the Erie County Fair
Classification: Non-Exempt (Hourly)
Location: On-site at the Fairgrounds Main Office at 5600 McKinley Parkway, Hamburg, NY 14075
Hours: Full time. Typical shift is Monday through Friday from 8am-4:30pm or 8:30am-5:00pm. Must be able and willing to flex your shift to work evenings and weekends for special events, including all twelve days of the Erie County Fair each August as scheduled.
Reports to: Agriculture Manager; will collaborate with the Agriculture & Livestock Team
The Role: The Erie County Agricultural Society’s (ECAS) Agriculture & Livestock Team is growing! We are seeking a full-time person to join our team to support the work of the Agriculture & Livestock Department. This individual will join a dedicated and well-rounded team in a fast-paced environment. This individual will play an integral role in Erie County Fair livestock shows, Youth Livestock Expo, the Harvest Classic, the WNY Hog, Lamb & Goat Preview, the Empire Classic Beef Show, WNY EquiFest and the Fairgrounds Festival of Lights.
The Organization: The Erie County Agricultural Society is a private, not for profit membership organization, which annually produces the Erie County Fair. The Society is the oldest civic organization in Western New York, established in 1819.
Mission Statement: The basic purpose of the Erie County Agricultural Society, producers of the Erie County Fair, is to preserve and enhance, by educational endeavors, the agricultural and historical legacy of New York State.
Essentials Duties and Responsibilities
• Work with the management team, staff, and volunteers to develop, budget and implement financially successful non-fair livestock shows, WNY Equifest, Erie County Fair and Youth Livestock Expo
• Assist with social media content creation and management for the Agriculture & Livestock Department throughout the year
• Create and maintain volunteer and staff schedules
• Coordinate projects requiring joint team cooperation and collaboration
• Responsible for overseeing/coordinating the following:
• Ordering of Awards/Ribbons/Banners
• Utilize ShoWorks (entry system)
• Manage the move-ins, stalling and move-outs of livestock
• Booking, contracting and coordinating flights and hotels with livestock judges
• Secure and manage non-fair livestock show sponsorship
• Job functions are not limited to the above and may evolve or expand based on the needs of the department and events
Qualifications & Requirements
• Ability to work effectively with a wide range of skill sets
• Ability to participate in and facilitate group meetings
• Possesses a sense of urgency
• Maintains a positive attitude
• Ability to work both independently and in collaborative environments
• Excellent verbal and written communication skills
• Strong organizational skills
• Capacity to learn quickly and be self-motivated
• Flexible and adaptable to change
• Able to anticipate potential issues and provide solutions
• Ability to lift and move objects up to 50lbs, as required during event setup and teardown
Education and Experience
The ideal candidate will possess extensive knowledge of the livestock show industry and the agriculture industry. An Associates or Bachelor’s degree in an Agriculture related major is preferred but not required. Alternatively, past experience with livestock shows and events as a staff member or volunteer will suffice on an individual case-by-case basis.
Technical Skills
This individual must possess functional knowledge and experience in Microsoft Office applications. Familiarity with ShoWorks or similar entry management systems is a benefit, but not a requirement. Training can be provided.
Wage range
$19-$21 per hour, depending on experience.
Benefits
Paid Holidays, vacation, health insurance program for single person, employer match 403(b) (retirement plan).
To apply
Send resume to: jobposting@ecfair.org. All applicants are thanked in advance and advised that only those selected for interviews will be contacted.
